While our focus was on strategic community investment during 2013, we aim to ensure it is targeted at relevant social issues that will have a long-term impact. This means developing alliances with our community partners rather than simple philanthropic donations. One mechanism by which we achieve this is through volunteering, where our people share their skills and expertise and get involved in hands-on activity such as reading to children or renovating a school.
As part of this approach, we have developed a community investment framework that describes our work, determines our responsibilities and those of our not-for-profit partners and helps us maintain our focus on achieving sustainable long-term change. This was launched in tandem with the introduction of our grant agreement template that sets out accountabilities and responsibilities when we work with not-for-profit organisations. In 2014, we aim to develop a community investment toolkit, including a contributions policy and a corporate responsibility expenditure policy.
Earlier in the year, we launched our volunteering programme for our Head Office team, providing them with the opportunity to volunteer for one day a year in the community. From the implementation of the volunteer framework in May 2013 the Head Office team contributed 231 hours to the community.