As we evolve and live in a more integrated world, we have to constantly adapt to the changing environment and our customers’ needs. Our strategy therefore has to be flexible to the changing dynamics, whilst providing clear guidance on how to achieve our vision.
In 2013, we introduced the concept of the balanced scorecard framework to communicate DP World’s strategy, with the aim of communicating a clear, consistent and shared vision of DP World for a sustainable future. The framework provides measurable guidance and targets for DP World over the medium and long-term, and uses key performance indicators (KPIs) to measure the implementation of the strategy across the portfolio.
The next section describes DP World’s global strategy road map.
Our global strategy is communicated via two avenues: Our Vision, Mission and Values and the DP World balanced scorecard framework. Our Vision, Mission and Values define our purpose, the means to achieve our purpose and the principles that drive behaviour at our Company.
Sustainable value through global growth, service and excellence.
A global approach to a local business environment where excellence, innovation and profitability drive our core business philosophy of exceptional customer service.
Our Vision looks to our future. It gives direction to where we are going and what we want our Company to become.
Our Mission describes our purpose. It says what we exist to do and how this takes us towards achieving our Vision.
Our Values are the common principles that shape our culture. They describe “how we do things” at DP World.
The DP World balanced scorecard framework defines strategic pillars to be implemented across the Company and strategic priorities which are measured against KPIs.