Annual Report and Accounts 2013

Our Strategy

Our strategy describes our plan to maximise shareholder value through leveraging our portfolio of world-class infrastructure assets, to strengthen global supply chains and to generate sustainable economic growth.

Our Strategy

As we evolve and live in a more integrated world, we have to constantly adapt to the changing environment and our customers’ needs. Our strategy therefore has to be flexible to the changing dynamics, whilst providing clear guidance on how to achieve our vision.

In 2013, we introduced the concept of the balanced scorecard framework to communicate DP World’s strategy, with the aim of communicating a clear, consistent and shared vision of DP World for a sustainable future. The framework provides measurable guidance and targets for DP World over the medium and long-term, and uses key performance indicators (KPIs) to measure the implementation of the strategy across the portfolio.

The next section describes DP World’s global strategy road map.

Our global strategy is communicated via two avenues: Our Vision, Mission and Values and the DP World balanced scorecard framework. Our Vision, Mission and Values define our purpose, the means to achieve our purpose and the principles that drive behaviour at our Company.

Our Vision

Sustainable value through global growth, service and excellence.

Our Mission

A global approach to a local business environment where excellence, innovation and profitability drive our core business philosophy of exceptional customer service.

Our Values

  • Commitment to our people and our customers
  • Profitable global growth
  • Responsible corporate and personal behavior
  • Excellence and innovation

Our Vision looks to our future. It gives direction to where we are going and what we want our Company to become.

Our Mission describes our purpose. It says what we exist to do and how this takes us towards achieving our Vision.

Our Values are the common principles that shape our culture. They describe “how we do things” at DP World.

The DP World balanced scorecard framework defines strategic pillars to be implemented across the Company and strategic priorities which are measured against KPIs.

Strategic Pillars

Our organisation-wide strategic pillars define objectives that apply and need to be implemented across the regions and business units in our Group. They align our business to build a more sustainable business model, develop robust risk and compliance processes, communicate effectively to all stakeholders and implement our strategy. They are comprised of:

  • Strategy Implementation: communicate key messages and define measurable performance milestones.
  • Corporate Governance: ensure good corporate governance and adherence to international best practice.
  • Communications: enhance internal and external communications.
  • Corporate Responsibility: build and sustain strong communities through strategic community investment, to leave a sustainable legacy and to take the lead in being a good corporate citizen.

Strategic Priorities

Our four strategic priorities tell the story of our strategy and describe how we create value for our stakeholders, by focusing on the following:

  • Financial Priorities: driving sustained long-term shareholder value.
  • Customer Priorities: creating a satisfied and profitable customer experience.
  • People & Learning Priorities: creating a learning and growth environment.
  • Internal & Operational Priorities: developing efficient, safe and secure methods of managing our operations.

Our four strategic priorities are explained in further detail in the Our Strategic Priorities section and the case studies in Our Strategy in Action.